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Types Of SEO Optimisation Services

Hoorah Online • 6 May 2021

Learn the types of SEO Optimization Services

SEO, or search engine optimisation, is crucial to making sure your site gets the traffic it needs from the people it’s marketing to. There are many different companies that offer SEO optimisation to help your site traffic grow. There are two different kinds of SEO Optimization: White hat and Black hat. Let’s take a look at these different SEO Optimisation services.


White Hat SEO


White Hat SEO is SEO that utilizes techniques and tried methods to help improve the SEO rankings of a website. These techniques are all approved by the guidelines of the search engine (most often Google Search). These are very wholesometypes of SEO Optimisation Services. There are many different techniques these Services Use:


High Quality Content: This is the focus a website will put on continuing to put out more content, but making sure that the content is relevant to the sight and high quality (instead of low quality buzzword content).

Link Acquisition Campaigns: These are campaigns that increase the links that link to your website from other places.

Website HTML Optimisation and Restructuring: Make sure that the code to your website is updated, organised in a way that is functional, and updating your sitemap (then telling Google about it).


Manual Research and Outreach: This is simply researching what is currently most effective, what your website needs to work on, and reaching out to connect you to other sites, pages, and searches.

Finally, the structure of White Hat SEO Optimization Services means your rankings will grow slowly, but steadily. This growth will last for an extended period of time.


Black Hat SEO


Black hat SEO Optimization Services are not as reputable as White Hat SEO services. Black hat services specifically search for weaknesses in search engine algorithms, and use these to quickly raise the rankings of a website. These techniques go against the guidelines of search engines. They are not wholesome in their techniques, which are:


Link Spam: This is a technique of getting many, many pages to link to your site, regardless of the sites quality or the links relatability to your site.


Keyword Stuffing: this is the practice of taking keywords that are currently popular on search engines and loading them into your website, whether they are relevant to your content or not.


Cloaking: This occurs when the content presented to the search engine is different from the actual content of the site. It brings false visits to the site that wouldn’t have occurred otherwise.


Hidden Text and Links: This is the practice of hiding links and text in the website so that they aren’t viewable, but will fool search engines into displaying you in their results.


Black Hat SEO Optimization Services help sites gain quick growth in their rankings, but it is unpredictable and short-lived.


When choosing your Search Engine Optimisation Service, long lasting growth in your rankings is the goal. Black hat services may give you quick results, but there are too many negative affects it can have on your domain long term. If you want to see a safe, steady rise, white hat seo services are the way to go.

How to Build a Sales Machine with Meta Ads + Email + Landing Pages

26 March 2025
Every business wants more leads, more conversions, and more sales — but most are missing the magic formula that ties it all together. The truth is: Meta Ads , email automation , and high-converting landing pages are a triple threat when combined correctly. At Hoorah Online , we’ve helped hundreds of Aussie businesses build this exact system — and the results speak for themselves. Let’s walk you through how to build a revenue engine that runs on autopilot. 💡 Why These Three Elements Matter Together You can run great ads. You can send emails. You can have a decent website. But unless they’re working together , you’re leaking potential leads and sales. Here’s what happens when they’re combined: • Meta Ads attract high-intent traffic • Landing Pages convert that traffic into leads • Email Automation nurtures and closes those leads over time The result? A sales machine that works even while you sleep. 🎯 Step 1: Attract the Right Traffic with Meta Ads Meta Ads (Facebook and Instagram) are still one of the most cost-effective ways to generate attention — if you know how to use them properly . The key is targeting low-competition, high-intent audiences with: • Compelling creative • Sharp copy • A clear call-to-action Here’s what we do at Hoorah: • Split test audiences (e.g. parents, tradies, pet lovers, etc.) • Test creatives (video, UGC, carousel, etc.) • Optimise for lead forms or landing page clicks Want to see what that looks like? Explore our Meta Ads pricing and services 🧲 Step 2: Send Clicks to a High-Converting Landing Page Here’s where many businesses go wrong: they send ad traffic to a homepage , not a focused landing page . A great landing page should: • Match the ad message (same headline vibe) • Load fast (especially on mobile) • Be distraction-free • Have ONE clear action (form, booking, or download) 💡 Need a hand? We build high-converting websites and landing pages designed to convert paid traffic. Pro tip: Pair your Meta Ads with a lead magnet (like a pricing guide, free checklist, or 15-min consultation) to increase opt-ins. This gets you emails for step 3. 📧 Step 3: Automate Your Follow-Up with Email Now that you’ve captured a lead, the job isn’t done — it’s just beginning. Most people won’t convert right away. That’s where email automation comes in. We recommend a simple 3-email flow : 1. Welcome email — Introduce your brand and confirm what they requested 2. Education email — Share a client story or result 3. Action email — Invite them to book a call or make a purchase This keeps your business top-of-mind — and converts leads without constant follow-up . 👉 Need help setting this up? Check out our email automation packages 🔁 What This Looks Like in Action (Real Example) Here’s how this looks when it’s firing on all cylinders: Client: A Melbourne-based fitness coach Strategy: • Ran Meta Ads offering a free 7-day meal plan • Sent traffic to a lead-capture landing page • Triggered a 3-part email series with client testimonials, pricing, and a call link Result: 56 leads in 14 days 11 sales $1,100 ad spend → $6,600 in revenue This setup now runs monthly with zero hands-on effort . 🔍 The Tech Behind the Machine We use tools like: • Meta Ads Manager for campaign management • Google Tag Manager + GA4 for tracking • Klaviyo, Mailchimp, or ActiveCampaign for email automation • Duda or WordPress for landing pages The most important part? It’s all connected . Every click, lead, and conversion is tracked and optimised weekly. 🚀 Why This Strategy Works for Small Aussie Businesses You don’t need a massive budget to make this work. In fact, the businesses that benefit most are: • Local services (tradies, coaches, consultants) • E-commerce stores with high-margin products • Startups who need leads, not fluff By building a lean funnel with: ✅ Meta Ads ✅ Conversion-optimised landing pages ✅ A simple follow-up automation You’ll turn cold clicks into booked calls or buyers in days — not weeks. 🔧 Want It Done for You? You could try and build this yourself… Or, we can help you build a sales funnel that’s already proven to work. At Hoorah Online , we: • Build your Meta Ads from scratch • Write and install your email automation • Design and host your landing pages • Track and optimise your funnel for real ROI ✅ Check out our Meta Ads + Email packages 📞 Book a Free Discovery Call 🧠 Explore our web design services

What a 3-Email Automation Can Do for Your Sales Funnel (Without Lifting a Finger)

26 March 2025
For most small businesses, leads slip through the cracks — not because you aren’t doing enough, but because there’s no follow-up . Sound familiar? If you’re investing in traffic (Google Ads, Meta Ads, SEO, referrals) but not converting that interest into real sales, email automation could be the missing link. At Hoorah Online , we’ve helped hundreds of Aussie businesses build simple, smart email flows that turn browsers into buyers — automatically. Here’s how you can do the same with just three well-timed emails . 💡 Why Email Automation Works (Even When You’re Sleeping) Think of your email automation as your digital sales assistant — one that: • Greets new leads instantly • Builds trust while you’re busy • Nudges people back to your website or calendar • Works 24/7 without needing a coffee break You don’t need to send 20 emails. For most businesses, three strategic emails will outperform a dozen generic ones. If you’re not using automation yet, you’re likely leaving money on the table. 👉 Want us to set it up for you? Check out our Email Automation pricing 🧱 The 3 Email Framework That Builds Your Funnel Here’s how we structure high-performing automation for our clients at Hoorah: 1. Email #1 – The Instant Welcome Goal: Build rapport and set expectations. This email should be triggered immediately after someone: • Downloads your price list • Fills in a lead form • Books a free call It’s your opportunity to: • Say thank you • Reaffirm your value • Set expectations for what’s next Example subject lines: • “Welcome to [Your Brand]! Here’s What to Expect” • “You’re in! Let’s Get Started 👋” Tip: Link back to your Google Ads , Meta Ads , or Website Design service pages in this email to give them a helpful place to explore next. 2. Email #2 – Educate & Build Trust Goal: Position your brand as the expert. This is your time to show the reader: • You understand their pain points • You’ve helped people just like them • You know exactly how to solve their problem Use: • Case studies • Testimonials • A short story about a client you helped Example subject lines: • “How we helped an Aussie tradie double their bookings in 30 days” • “Struggling to convert leads? Here’s what we did” 💡 This is a great place to link back to your web design services if you’re talking about conversion, or your Meta Ads if you’re sharing ad results. 3. Email #3 – The Clear Call-to-Action Goal: Get them to take the next step. By now, the reader knows: • Who you are • What you do • Why they should care Now you need to ask for the action . Whether that’s: • Booking a call • Replying to the email • Purchasing a service Example subject lines: • “Let’s talk — book your free strategy call” • “Ready to grow? Here’s your next step” 📅 Link them directly to your discovery call booking page to remove friction. 🎯 What This Looks Like in Practice Here’s a real-world example from one of our clients: Problem: A local Melbourne business was running Google Ads, generating traffic — but zero leads . Solution: We added: • A lead magnet offer (price list download) • A 3-email automation sequence using the above format • A call booking CTA in email #3 Result: In 30 days, they generated 21 qualified leads , of which 6 converted into paying customers — all on autopilot. 🔁 Email Automation + Ads = A Conversion Machine Running ads without email automation is like running a shop where 90% of visitors walk out and you never say a word to them again. When you pair email automation with: • Google Ads campaigns • Meta Ads retargeting • A high-converting landing page or website …you get a sales engine that runs with or without you. ⚙️ Don’t Want to Write or Build This Yourself? That’s what we’re here for. At Hoorah Online , we build high-converting 3-email automation flows that: ✅ Are customised to your brand ✅ Are optimised for conversion ✅ Integrate with your lead sources (Meta, Google, Website) ✅ Require zero ongoing effort from your end We’ll even write the copy, design the flow, and install it in your email platform (like Klaviyo, ActiveCampaign, Mailchimp, or your CRM). 👇 Ready to See What Email Can Do for You? ✅ Check out our Email Automation packages 📞 Book a Discovery Call 💬 Or explore our blog for more tips on scaling your business Related Reading: • Why Most Small Business Websites Don’t Convert — and How to Fix It • The Real ROI of Google Ads (And Why They Might Not Be Working for You) • How to Build a Sales Machine with Meta Ads + Email + Landing Pages
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