SEO, or search engine optimisation, is crucial to making sure your site gets the traffic it needs from the people it’s marketing to. There are many different companies that offer SEO optimisation to help your site traffic grow. There are two different kinds of SEO Optimization: White hat and Black hat. Let’s take a look at these different SEO Optimisation services.

White Hat SEO

White Hat SEO is SEO that utilizes techniques and tried methods to help improve the SEO rankings of a website. These techniques are all approved by the guidelines of the search engine (most often Google Search). These are very wholesometypes of SEO Optimisation Services. There are many different techniques these Services Use:

High Quality Content: This is the focus a website will put on continuing to put out more content, but making sure that the content is relevant to the sight and high quality (instead of low quality buzzword content).

Link Acquisition Campaigns: These are campaigns that increase the links that link to your website from other places.

Website HTML Optimisation and Restructuring: Make sure that the code to your website is updated, organised in a way that is functional, and updating your sitemap (then telling Google about it).

Manual Research and Outreach: This is simply researching what is currently most effective, what your website needs to work on, and reaching out to connect you to other sites, pages, and searches.

Finally, the structure of White Hat SEO Optimization Services means your rankings will grow slowly, but steadily. This growth will last for an extended period of time.

Black Hat SEO

Black hat SEO Optimization Services are not as reputable as White Hat SEO services. Black hat services specifically search for weaknesses in search engine algorithms, and use these to quickly raise the rankings of a website. These techniques go against the guidelines of search engines. They are not wholesome in their techniques, which are:

Link Spam: This is a technique of getting many, many pages to link to your site, regardless of the sites quality or the links relatability to your site.

Keyword Stuffing: this is the practice of taking keywords that are currently popular on search engines and loading them into your website, whether they are relevant to your content or not.

Cloaking: This occurs when the content presented to the search engine is different from the actual content of the site. It brings false visits to the site that wouldn’t have occurred otherwise.

Hidden Text and Links: This is the practice of hiding links and text in the website so that they aren’t viewable, but will fool search engines into displaying you in their results.

Black Hat SEO Optimization Services help sites gain quick growth in their rankings, but it is unpredictable and short-lived.

When choosing your Search Engine Optimisation Service, long lasting growth in your rankings is the goal. Black hat services may give you quick results, but there are too many negative affects it can have on your domain long term. If you want to see a safe, steady rise, white hat seo services are the way to go.