How to Build a Sales Machine with Meta Ads + Email + Landing Pages
Every business wants more leads, more conversions, and more sales — but most are missing the magic formula that ties it all together.
The truth is: Meta Ads, email automation, and high-converting landing pages are a triple threat when combined correctly.
At Hoorah Online, we’ve helped hundreds of Aussie businesses build this exact system — and the results speak for themselves. Let’s walk you through how to build a revenue engine that runs on autopilot.
💡 Why These Three Elements Matter Together
You can run great ads. You can send emails. You can have a decent website. But unless they’re working together, you’re leaking potential leads and sales.
Here’s what happens when they’re combined:
• Meta Ads attract high-intent traffic
• Landing Pages convert that traffic into leads
• Email Automation nurtures and closes those leads over time
The result? A sales machine that works even while you sleep.
🎯 Step 1: Attract the Right Traffic with Meta Ads
Meta Ads (Facebook and Instagram) are still one of the most cost-effective ways to generate attention — if you know how to use them properly.
The key is targeting low-competition, high-intent audiences with:
• Compelling creative
• Sharp copy
• A clear call-to-action
Here’s what we do at Hoorah:
• Split test audiences (e.g. parents, tradies, pet lovers, etc.)
• Test creatives (video, UGC, carousel, etc.)
• Optimise for lead forms or landing page clicks
Want to see what that looks like? Explore our Meta Ads pricing and services
🧲 Step 2: Send Clicks to a High-Converting Landing Page
Here’s where many businesses go wrong: they send ad traffic to a homepage, not a focused landing page.
A great landing page should:
• Match the ad message (same headline vibe)
• Load fast (especially on mobile)
• Be distraction-free
• Have ONE clear action (form, booking, or download)
💡 Need a hand? We build high-converting websites and landing pages designed to convert paid traffic.
Pro tip:
Pair your Meta Ads with a lead magnet (like a pricing guide, free checklist, or 15-min consultation) to increase opt-ins. This gets you emails for step 3.
📧 Step 3: Automate Your Follow-Up with Email
Now that you’ve captured a lead, the job isn’t done — it’s just beginning.
Most people won’t convert right away. That’s where email automation comes in.
We recommend a simple 3-email flow:
1. Welcome email — Introduce your brand and confirm what they requested
2. Education email — Share a client story or result
3. Action email — Invite them to book a call or make a purchase
This keeps your business top-of-mind — and converts leads without constant follow-up.
👉 Need help setting this up? Check out our email automation packages
🔁 What This Looks Like in Action (Real Example)
Here’s how this looks when it’s firing on all cylinders:
Client: A Melbourne-based fitness coach
Strategy:
• Ran Meta Ads offering a free 7-day meal plan
• Sent traffic to a lead-capture landing page
• Triggered a 3-part email series with client testimonials, pricing, and a call link
Result:
56 leads in 14 days
11 sales
$1,100 ad spend → $6,600 in revenue
This setup now runs monthly with zero hands-on effort.
🔍 The Tech Behind the Machine
We use tools like:
• Meta Ads Manager for campaign management
• Google Tag Manager + GA4 for tracking
• Klaviyo, Mailchimp, or ActiveCampaign for email automation
• Duda or WordPress for landing pages
The most important part? It’s all connected. Every click, lead, and conversion is tracked and optimised weekly.
🚀 Why This Strategy Works for Small Aussie Businesses
You don’t need a massive budget to make this work. In fact, the businesses that benefit most are:
• Local services (tradies, coaches, consultants)
• E-commerce stores with high-margin products
• Startups who need leads, not fluff
By building a lean funnel with:
✅ Meta Ads
✅ Conversion-optimised landing pages
✅ A simple follow-up automation
You’ll turn cold clicks into booked calls or buyers in days — not weeks.
🔧 Want It Done for You?
You could try and build this yourself…
Or, we can help you build a sales funnel that’s already proven to work.
At Hoorah Online, we:
• Build your Meta Ads from scratch
• Write and install your email automation
• Design and host your landing pages
• Track and optimise your funnel for real ROI
