26 March 2025
Every business wants more leads, more conversions, and more sales — but most are missing the magic formula that ties it all together. The truth is: Meta Ads , email automation , and high-converting landing pages are a triple threat when combined correctly. At Hoorah Online , we’ve helped hundreds of Aussie businesses build this exact system — and the results speak for themselves. Let’s walk you through how to build a revenue engine that runs on autopilot. 💡 Why These Three Elements Matter Together You can run great ads. You can send emails. You can have a decent website. But unless they’re working together , you’re leaking potential leads and sales. Here’s what happens when they’re combined: • Meta Ads attract high-intent traffic • Landing Pages convert that traffic into leads • Email Automation nurtures and closes those leads over time The result? A sales machine that works even while you sleep. 🎯 Step 1: Attract the Right Traffic with Meta Ads Meta Ads (Facebook and Instagram) are still one of the most cost-effective ways to generate attention — if you know how to use them properly . The key is targeting low-competition, high-intent audiences with: • Compelling creative • Sharp copy • A clear call-to-action Here’s what we do at Hoorah: • Split test audiences (e.g. parents, tradies, pet lovers, etc.) • Test creatives (video, UGC, carousel, etc.) • Optimise for lead forms or landing page clicks Want to see what that looks like? Explore our Meta Ads pricing and services 🧲 Step 2: Send Clicks to a High-Converting Landing Page Here’s where many businesses go wrong: they send ad traffic to a homepage , not a focused landing page . A great landing page should: • Match the ad message (same headline vibe) • Load fast (especially on mobile) • Be distraction-free • Have ONE clear action (form, booking, or download) 💡 Need a hand? We build high-converting websites and landing pages designed to convert paid traffic. Pro tip: Pair your Meta Ads with a lead magnet (like a pricing guide, free checklist, or 15-min consultation) to increase opt-ins. This gets you emails for step 3. 📧 Step 3: Automate Your Follow-Up with Email Now that you’ve captured a lead, the job isn’t done — it’s just beginning. Most people won’t convert right away. That’s where email automation comes in. We recommend a simple 3-email flow : 1. Welcome email — Introduce your brand and confirm what they requested 2. Education email — Share a client story or result 3. Action email — Invite them to book a call or make a purchase This keeps your business top-of-mind — and converts leads without constant follow-up . 👉 Need help setting this up? Check out our email automation packages 🔁 What This Looks Like in Action (Real Example) Here’s how this looks when it’s firing on all cylinders: Client: A Melbourne-based fitness coach Strategy: • Ran Meta Ads offering a free 7-day meal plan • Sent traffic to a lead-capture landing page • Triggered a 3-part email series with client testimonials, pricing, and a call link Result: 56 leads in 14 days 11 sales $1,100 ad spend → $6,600 in revenue This setup now runs monthly with zero hands-on effort . 🔍 The Tech Behind the Machine We use tools like: • Meta Ads Manager for campaign management • Google Tag Manager + GA4 for tracking • Klaviyo, Mailchimp, or ActiveCampaign for email automation • Duda or WordPress for landing pages The most important part? It’s all connected . Every click, lead, and conversion is tracked and optimised weekly. 🚀 Why This Strategy Works for Small Aussie Businesses You don’t need a massive budget to make this work. In fact, the businesses that benefit most are: • Local services (tradies, coaches, consultants) • E-commerce stores with high-margin products • Startups who need leads, not fluff By building a lean funnel with: ✅ Meta Ads ✅ Conversion-optimised landing pages ✅ A simple follow-up automation You’ll turn cold clicks into booked calls or buyers in days — not weeks. 🔧 Want It Done for You? You could try and build this yourself… Or, we can help you build a sales funnel that’s already proven to work. At Hoorah Online , we: • Build your Meta Ads from scratch • Write and install your email automation • Design and host your landing pages • Track and optimise your funnel for real ROI ✅ Check out our Meta Ads + Email packages 📞 Book a Free Discovery Call 🧠 Explore our web design services